3 Top Google Analytics Measurements

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Google Analytics is one of the more powerful (even Enterprise level) tracking solutions that I have come across in SEO and website ownership in general. I cannot stress the importance of having good, accurate data to show where your traffic is going, what they are doing on your website, when they leave your website and where they go once they leave your website. These are all some of the more important aspects of your traffic that you will need to know.

These numbers will change also depending on your different marketing efforts, thus making tracking an integral part of your SEO campaigns. If you don’t have a reliable means of tracking the visitors that come to your website, you will be left in the dust. This is one of the most important steps that you can implement as a webmaster. It is also one of the easiest things you can do, but unfortunately is often times greatly overlooked. In most cases, all it involves is installing a piece of coding that will sit in your website’s code. This code is activated any time that someone visits your website and is then accounted for in your Google Analytics account. You are able to easily login to your Google Analytics account and check a vast amount of information about your visitors.

Some of my favorite things about Google Analytics are listed here:

1. Find out your customers and visitors bounce rate

The bounce rate on your website is an important figure that you will need to not only be aware of, but also keep tabs on all the time. The bounce rate on your website is a figure that Google comes up with to show how long or how short someone is on your website.

You as a webmaster must do a good job of keeping the audience on your website engaged. If you don’t keep their attention, they will leave (bounce) your website and will find one where they can get the information that you are looking for. It is critical that you catch and hold the attention of your audience right from the start.

2. Find out how others have found you from using search engines.

You can easily see what search terms people are finding you on Google with and then apply that data to promotions. This is a very effective part of Google Analytics. You can access a neat little area that will show you the exact terms that others are using to find your website on search engines. Use this information to get into the minds of your visitors. If you notice that most people find you from search engines with a certain term, build a short promotion around that single term.

3. Time traffic comparisons.

Google Analytics will make it very easy for you to compare your traffic levels to other times in the month or year. This is great as you can weigh and analyze how certain changes to your website have done for you. For example, if you run a certain portion, you can easily see what traffic levels were like prior to the promotion and then compare the results.

Written by John Morinaga, a SEO consultant based in Southern California <a title=”3 Top Google Analytics Measurements” href=”http://www.seowebsitehelp.com/” target=”_blank”>Visit</a>.